excerpt from JOHN DANTE'S INFERNO, a Playboy's Life
November 16, 2013
John Dante & Hugh Hefner meet for the first time in nightclub Dante's Inferno,Chicago, 1959
Around 8 o’clock, Renée called up:
“Hugh Hefner just came in.”
He was still upstairs in his office. “You have got to be kidding.”
“No. He’s here with another guy.”
So he went down and saw and heard the buzz of Dante’s Inferno’s first customers’ eyes and mouths wide open, looking and pointing at Gustav Doré’s scenes of Hell. Though Playboy magazine was already a big success, Hugh Hefner’s visage was not as yet well known.
John Dante writes:
“Two guys stood together, one wearing an elegant black mohair suit and the other in penny loafers and white socks and a kind of Brooks Brothers jacket and maybe a cardigan sweater.”
The tallish guy in the mohair suit looked the part of a playboy so he extended his hand to the one whom he believed was Hugh Hefner. Then he said it for the first time:
“Hi, I’m John Dante.”
He had signed the invitations Johnny Dante to go along with the place.
“It made sense promotionally because if I had signed them ‘John Aimola,’ people would have said, ‘Who the fuck is John Aimola?’ I’m reinventing myself. I was thinking of Humphrey Bogart who is Ricky Blaine in the film Casablanca. I was picturing myself this kind of entrepreneur.”
He had extended his hand to the wrong man, Victor Lownes, who shook it nonetheless and said:
“No, this is Hugh Hefner.”
John Dante turned and looked into Hugh Hefner’s face for the first time. He was “thin, almost emaciated, and I saw an integrity, a forthrightness, an honesty. He looked straight at you when he spoke.”
He extended his hand to the right guy and said again, confirming his transformation from an ordinary Italian to one with a famous name.
“Hi, I’m John Dante.”